In DEHNOE's own words, "No specific sound or genre, just a bit of whatever I'm having fun making!". The biggest challenge was creating a visual as experimental as the music itself, which also happened to be the best part too.
Pre-Production
- Meetings
- Conceptualisation
- Shotlist
- Planning
- Recce
Production
- Videography
- Direction
- Equipment Rental
Post-Production
- Editing (Online/Offline)
- Cataloguing
- Motion Graphics
- VFX
- Colour Grading
This project was the result of right place, right time.
We had a larger inventory of equipment available to us due to another project we were working on and DEHNOE had approached us with two things, an upcoming album and a desire to create a music video for a song from the album.
A couple of weeks prior, we had an opporunity to hear a handful of songs that were contested to be turned into a music video. We settled on two finalists and the chosen track was the result of a stubborn director knowing which one would serve best as a blank canvas to create with.
While we didn't have a concrete story line/sequence going into the production, we did have some things very much concrete:
- 4 Locations
- 4 Emotions
- 4 Visual Effects
- 1 DEHNOE
The locations were chosen intentionally to have a noticeable contrast between them, an endless green space, a busy cityscape, a purgatory-like oceanside road and an abandonded power plant. In the editing stages, we further exaggerated this by doing a unique colour grade for each location that leant pretty heavily on a specific white balance/tint (cool-warm & green-purple).
While colour grades are usually created to tie footage together, we wanted each location to stand out.
While we hadn't planned specific actions & shots at each location, we knew exactly the emotional journey we wanted DEHNOE to take the viewer on throughout the video. How much to improvise during a shoot is a really tricky balance, because what can feel fun/intentional on the day can be difficult to strike a chord in the editing room.
We managed this by laying out rules for the visuals & performance very early and then let the music and the locations do the rest of the work.
While the whole project is a little artsy/abstract, we did our best to keep it entertaining with visual effects throughout, balancing a slow buildup in intensity with leaks of chaos, all the while following the pace and mood of the music track itself.
Recognition
It's been over a year since this video has gone live, and since then we've been very lucky to have it nominated for a handful of awards. It was an amazing experience attending HMVA 2025 in Hollywood and being in a space with so many giants in the industry. And an equally amazing experience attending SXSW Sydney 2025 and seeing our video played alongside so many other talented creators.
SXSW Sydney 2025 - Screenfest Selection
HMVA 2025 - Nominated for Best Indie Music Video
Barcelona Indie AWards 2026 - Nominated for Best Female Director
